#40 Business Model Innovation: The Platform Ecosystem
Building 4.0 was commissioned by the AMGC in collaboration with prefabAUS to research, workshop and develop a report for the future of the building industry in Australia, with a primary focus on Business Model Innovation. Workshops were conducted in four Australian cities—Adelaide, Melbourne, Sydney, and Brisbane—with participation from all stakeholders in the building value chain, such as architects, engineers, consultants, contractors, governmental bodies, digital platform providers, and client body representatives. The cumulative participant count for the workshops was around 90. Through these one-of-a-kind workshops, concrete data was gathered for the first time on how participants in the industry value chain perceive such issues as business model innovation; changes to the structure of the building value chain; the positioning of their existing businesses within the value chain; operating models; and the adaptations required to embrace new ways of working. The final report is focused on presenting the platform ecosystem business model as an exemplar of business model innovation in the building industry and evaluating the desirability of such a business model. The report also outlines key recommendations for government, industry, peak industry bodies and academia.
Project Lead: Claire O’Leary / Prof. Mathew Aitchison
Project Team: Prof. Chris Knapp, Dr. Duncan Maxwell, Dr. Priya Das, Dr. Siddhesh Godbole.
Workshop Participant Companies:
A.G. Coombs, AECOM, Amazon Web Services, Apex Wiring Solutions, Archistar, Artibus Innovation, AssetsLogics, AterlierTen, Aurecon Australia Pty Ltd, Bentley Homes, Bliss & Reels, Bluescope Steel, Bond University, Bryden Wood, Case Meallin, CNC Design Pty Ltd, Computational Design Lead, CPO Architects, Cross Laminated Offsite Solutions, Daryl Patterson P/L, DAS Studio, DB Architects, DCCEEW Energy Division, Department of Jobs Skills Industry and Regions, Department of Jobs, Precincts and Regions, Department of Jobs, Skills, Industry and Regions, Donovan Group, DSDILGP (Department of State Development, Infrastructure, Local Government and Planning), Dynamic Steel Frame, Erilyan Pty Ltd, FAST FIX ARCHITECTURAL BUILDING SYSTEMS, Fleetwood, FormFlow, Future Map – Swinburne University, Gensler, Green Building Council of Australia, Grove Aust Pty. Ltd., Hansen Yucken, Hatch | Urban Solutions, Lendlease Digital, LIGHTWAVE Architecture, Mace, Master Builders, NSW Gov, Office of the Qld Government Architect, Populous, prefabAUS, Property Council of Australia, PT Blink, QUT, Simpel, SMEC, Taronga Ventures, Tech Central Alliance, The University of Queensland, Tribe Studio, University of Sydney, UTS – Design, Architecture and Building, Viridi Group, Weiss Insights, Xpede Pty Ltd