UoM Department of Management and Marketing: Digital Marketing
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Expertise: Digital marketing communications – the way firms, consumers and other stakeholders communicate online; Marketing analytics – analysing patterns in marketing data to increase actionable knowledge that can be used to inform marketing strategy and improve marketing performance.
Facilities: High quality environments to support projects. The University is a leader in Digital Marketing.
Contact: A/Prof. Stephan Ludwig, email@example.com, https://fbe.unimelb.edu.au/newsroom/the-master-of-digital-marketing